Kingsland Drinks expands portfolio with pre-mixed cocktails

The Mix Up range includes a gin and tonic, a diet tonic, a strawberry infused pink gin and tonic, and a vodka, lemonade and lime variant.

Each 250ml can retails at £1 and is available in Nisa and Costcutter stores.

The company said the cans are aimed at shoppers looking for a value on-the-go drinks experience that does not skimp on quality.

The range is suitable for vegans and has only 60 calories per can.

The launch will be supported with a social and influencer focused campaign over the coming months.

The company y said the pre-mix category has grown by more tan two million shopper occasions and is currently the second largest alcohol occasion after single spirits*.

Nathan McGivern, marketing manager for Mix Up at Kingsland Drinks, said: “With consumers increasingly shopping to ‘stock up’ their cupboards we have seen the pre-mix cocktail category grow due to the demand for multi-buys.

“Much like shopping for beer; pre-mix consumers are looking for the convenience of having their go-to spirit combination in the fridge for when they fancy one.

“Mix Up has been developed to tap into informal drinking occasions where convenient, lower calorie options are in strong demand.

“We know consumers are looking for value. This range is an attractive entry-level, branded option, that looks and tastes premium, aimed at winning shoppers who are looking to have fun with their favourite drinks at an affordable price point.”