Seabrook unveils ‘restaurant-style’ savoury snacks

Print

Snacking company Calbee is launching a “restaurant-inspired” range of savoury snacks under its Seabrook brand.

Loaded-Fries-1024x545.jpg

The Loaded Fries range includes two products – Cheese & Bacon and Chilli Heat – available in 9x19g multi-packs, 130g sharing bags, and 80g £1 price-marked packs.

The packs are available now from Bestway, Batleys, Bestway Direct, and Parfetts.

The brand said it has launched the range to “create excitement within the snacking category by bringing a modern, on-trend twist to everyday snacks”.

It said as tighter restrictions come into play across the country many consumers are unable to visit restaurants, with others limited in choice including takeaway options available.

Jon Wood, commercial director at Calbee UK, said: “We know from data that snacking will continue to perform well throughout this period as consumers are seeking products that are comforting and familiar with many turning to trusted brands.

“Loaded Fries is the Seabrook brand’s first extension in to the wider snacking market and initial trade reaction has been very positive. We intend to continue to innovate across the snacks market to broaden consumer choice and improve retailers ranging options.”