Forrester eCommerce
JUNE 13, 2019
The Dark Web Is Nothing Fancy; It’s Really Just A Different Series Of Protocols Commonly when surfing the web, Transport Layer Security (TLS) is the cryptographic protocol that provides confidentiality for your communication with the server. The green lock on your URL bar is an assurance, but not a guarantee, that you’re communicating confidentially with […].
Groove
JUNE 13, 2019
eCommerce email marketing remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. However if you’re familiar with email design, you likely know that every email client renders content differently. Although some email clients are up-to-date with the latest technology, many are still years behind conventional website design best practices.
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Forrester eCommerce
JUNE 13, 2019
I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live. In our 34-criterion evaluation, we identified the top seven DMP vendors — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and racked and stacked them on current offering, strategy, […].
Ecommerce Platforms
JUNE 13, 2019
Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees. It surely is uncomfortable to know this as an online retailer.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JUNE 13, 2019
Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems. A recent survey revealed that 76 percent of HCOs anticipate using public cloud services within the year, putting public cloud vendors on pace to be the most popular cloud services providers in healthcare.
GetElastic
JUNE 13, 2019
User experience (UX) should be the number one consideration when building your ecommerce site. The changing consumer preference has increased interest in UX and it’s expected to become more significant for years to come. Reports show that 93% of consumers base their purchasing decision on their shopping experience. More than just completing a purchase, buyers also care about the holistic experience with the website or app.
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A Better Lemonade Stand
JUNE 13, 2019
If you run an new ecommerce store or a store with low traffic and want to get more of your visitors to buy, you’re in the right place. This guide will show you step-by-step how to get more of your visitors to buy from you. The post The Complete Guide to Conversion Rate Optimization for First Year Stores appeared first on A Better Lemonade Stand.
Forrester eCommerce
JUNE 13, 2019
Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous in the context of nuclear disarmament. Translated: “Trust, but verify.” Either way, I’m curious about a lot of things, question everything, […].
Omniconvert
JUNE 13, 2019
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
Forrester eCommerce
JUNE 13, 2019
Digital leaders tell us that they often struggle to find the right people with the right skills, and competition for elite talent is fierce. As their firms become more advanced in their digital journeys — embracing new technology and evolving their business models — the skills and talent they need to execute on that become […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ROI Revolution
JUNE 13, 2019
What does social media have to do with your marketing funnel? With the clear prominence of social media in our day-to-day lives, there are countless opportunities to reach consumers in new and exciting ways. In fact, 21% of consumers are more likely to buy from brands that they can follow on social, and 37% of consumers find purchase inspiration through social media.
Sailthru
JUNE 13, 2019
When Jimmy MacDonald won an advertising slogan contest, he took his $25,000 prize — an absolute fortune in 1940 — and shopped ‘til he dropped. An engagement ring for his girlfriend, a luxury sofa-bed for his mom, gifts for all his friends. It was like Christmas in July , the name of the movie all about Jimmy’s adventures. And nearly eight decades later, it doesn’t seem that far off.
Onilab User Guides
JUNE 13, 2019
Design of an e-commerce store is a powerful converting tool. If the users enjoy their time on the site, chances are high they will buy from you. Vice versa, if the design is sloppy and non-responsive, the users will leave and most probably head to your competitors who may have the same products but faster site load and prettier page layout. We have already reviewed the good and bad examples of e-commerce product pages and justified our rating.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Payoneer
JUNE 13, 2019
It’s no secret that eCommerce is a competitive industry. With more than five million sellers across all Amazon marketplaces and an estimated 543,000 new businesses starting every month, getting creative and standing out from the crowd is critical if you want to succeed. Developing an innovative eCommerce business idea, however, isn’t always as easy as you might think.
Optimizely
JUNE 13, 2019
Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty.
ecomdash
JUNE 13, 2019
How can I do better than my competition on Amazon? This is the single question that every Amazon seller is always looking to answer. Luckily, Amazon has created powerful marketing tools and promotions like Amazon Lightning Deals that can help you succeed. Understanding why these promotions are useful and when to implement them is your challenge. While you can see success utilizing any of the Amazon promotion types, Amazon Lightning deals are short term promotions that can have incredible long-te
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