Forrester eCommerce
JULY 15, 2019
Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities. I’m hopeful and encouraged by this action, but I worry that this resolution […].
My Wife Quit Her Job
JULY 15, 2019
The reason most people sign up for Mailchimp is because of it’s forever free plan. For no money whatsoever, you can store up to 2000 contacts and send up to 10000 emails per month. Sounds great right? But did you know that the free plan has very limited functionality? And what happens when you cross either of these thresholds? Once you start paying, Mailchimp pricing can get quite confusing.
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Forrester eCommerce
JULY 15, 2019
Is your CMO considering shifting investments in marketing technology toward the services of creative agencies as Forrester recommends? You should find out — because one of two possible scenarios will play out. The winning scenario: If you 1) boost your internal design team and better integrate brand, 2) contract with firms that apply human-centric design, and 3) apply […].
Ecommerce Platforms
JULY 15, 2019
This SiteGround review evaluates all the critical stuff you’d like to know – from its main features to the pricing schedule, and notable weaknesses. Some praise it for its excellent support and security. Others love it for its exemplary performance and uptime. And then there’s the group of users who argue that it’s the leading web hosting solution today.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 15, 2019
It has taken me 15 months and a LOT of travel, listening and talking to feel confident enough to write this research for APAC. APAC is a unique region in its cultural, geographic, regulatory, security maturity and economic diversity. Writing anything ‘APAC’ related (at least for me) meant that I needed to understand the region […].
BigCommerce
JULY 15, 2019
When a boat has a hole, the crew spends half its time rowing and the other half with buckets, frantically…
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A Better Lemonade Stand
JULY 15, 2019
Content websites might be a better way to start an online business depending on your goals and aspirations. Want to learn more? Check out this article. The post The Beginner’s Guide to Content Websites: Building Content Sites vs. Building Ecommerce Sites appeared first on A Better Lemonade Stand.
Forrester eCommerce
JULY 15, 2019
Consumers are connected, empowered, and experimental. And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. Brands need strategic guidance to make the most of their […].
MakeWebBetter
JULY 15, 2019
Gift Cards have become a choice of the utmost audience and merchants. Leveraging it into your business can boost your AOV(Average Order Value) and ROI(Return On Investment). Any business owner can embrace a Gift Card program for their business but only a few of those can successfully execute it. You need a robust and pre-planned […] The post All you need to run a Successful Gift Card Program appeared first on MakeWebBetter.
Forrester eCommerce
JULY 15, 2019
Modest Gains Amidst Stagnation Give Canadian CX Its Best Year Yet Forrester’s 2019 Canada Customer Experience Index (CX Index™) reveals that the overall quality of the Canadian customer experience rose by 1.2 points, to 67.2. The report is based on Forrester’s CX Index methodology, which measures how well a brand’s CX strengthens the loyalty of […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ESW
JULY 15, 2019
eCommerce businesses have access to an exciting amount of data today. It’s impossible, however, to understand all the data without wasting time, resources, and possibly your sanity. That’s why being selective matters. Successful brands understand what key performance indicators to track and optimize for. “In my career, I have often seen measurements come from an off the shelf software tool or off-the-cuff comment from leadership,” says Rob Versaw , Founder of Green SE3D.
Forrester eCommerce
JULY 15, 2019
Nike Wins The (Marketer’s) Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us! Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness of Nike’s strategy was not […].
Onilab User Guides
JULY 15, 2019
When visitors land on your homepage they naturally want to navigate the store. . That’s right. Do you have the omnipresent hamburger on your menu or did you opt for something fancier like vertical lettering? The navigation menu of an e-commerce store is responsible for taking the user where needed and plays a significant role in raising the conversion rate.
Dynamic Yield
JULY 15, 2019
Read the Second-Consecutive Report & Learn why Dynamic yield Stands Out. The post Gartner 2019 Magic Quadrant for Personalization Engines appeared first on Dynamic Yield.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
PERQ
JULY 15, 2019
The post Why Apartment Managers Shouldn’t Be Afraid to Test Innovative Digital Marketing Ideas appeared first on PERQ.
GetElastic
JULY 15, 2019
With 2018’s Prime Day moving over 100 million products (expected to grow this year) — fast and reliable fulfillment is top-of-mind for the world’s largest retailer. And it’s no surprise Amazon’s so patent-happy when it comes to improving logistics. We’ve rounded up 12 of the wackiest ideas Amazon’s patented (so far) that could forever transform fulfillment as we know it.
RTP blog
JULY 15, 2019
By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring. Instead of lying low like a patch of crab grass, or blending in like a clump of clover, the dandelion invades lawns by loudly flaunting its bright yellow flowers, then has the audacity to unleash its arsenal of spawns in a deceivingly playful little puff of white.
Retalon
JULY 15, 2019
To remain profitable, retailers must avoid losing sales and stay on top of situations, like out-of-stock items. However, there is another costly culprit that has the potential to cost retailers a lot of money – and that is overstock. Not only do overstock situations force retailers to markdown inventory at the end of a season at slim-to-no profit margins, but it also takes up physical space in stores warehouses, accruing carrying costs, and ties up extra cash that could be used towards advancing
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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