Talking Retail Grocery and product news for independent retailers
Customers will have the opportunity to choose from 31 deals, including Spar Brand and branded gins, over the three week period. Offers include Bombay Sapphire 70cl now £19.99 (save £4), Tobermory Hebridean 70cl now £26 (save £10), and Ben Lomond 70cl now £25 (save £10).
The gin festival will be supported in Spar stores with POS including header boards, shelf strips, aisle fins, bus stops, and shelf cards. In addition, an advert will play in stores on Spar radio and the promotion will be supported by social media and gain exposure through two Facebook competitions.
Mark Spalding, senior trading manager for CJ Lang and Son, said: “Our gin festival gives us the opportunity to highlight some of our range of fantastic quality gins. We know the festival offers customers great prices and it will help retailers boost sales. A significant amount of new gins have also been introduced to our stores as part of this local festival and we hope customers enjoy everything on offer.”
The Spar Scotland Gin Festival takes place in participating stores around Scotland from 24 July until 13 August 2020.
