Echo Falls unveils new design for Fruit Fusions range

The new design will be available from August across the 9.0% (£6) and 5.5% (£4.25) ranges – the lower ABV range will feature a silver colour and the higher ABV range will feature different colours depending on the flavour.

Each bottle will also feature an enlarged ABV call-out to “ensure clarity in store”.

The brand said the Fruit Fusions 9.0% range appeals to Echo Falls’ core demographic of younger wine shoppers, whilst the 5.5% range has performed well with consumers looking to moderate their alcohol consumption.

Anne Uva, assistant brand manager at Echo Falls, said: “The packaging refresh builds on the rebrand from last year but makes it easy to differentiate between the ABV rates when in-store.

“We are looking forward to working with retailers to ensure they stock the right products for their store, helping to grow the category further and boost their sales.

“Echo Falls has long been a trusted brand, especially for a night in with friends, and we have rolled out these changes just in time for what is sure to be a busy summer of social events.”