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The campaign includes out-of-home, digital and print advertising, as well as sponsorship of Sky One’s Nights In programme throughout August.
Simon Jackman, senior global marketing manager for white spirits at brand owner Halewood Artisanal Spirits, said: “It is fantastic to see such strong growth for the JJ Whitley Vodka range over the past couple of years, and our new campaign is now set to further drive brand awareness over the next six months, celebrating both its rich distilling heritage and quality Russian liquid.
“As the vodka category continues to be the UK’s largest spirits category, with flavoured variants also seeing significant growth, the range is perfectly positioned to help retailers tap into the significant sales opportunity”.
