Thatchers unveils updated packaging

By Éilis Cronin in Alcohol 16th October 2020

Thatchers is updating the packaging for three of its variants, in a move designed to “appeal to new shoppers, whilst ensuring each brand remains instantly identifiable for existing customers”.

The new designs will run across Thatchers Gold, Thatchers Haze, and Thatchers Katy.

Thatchers Gold now has a matt finish and new “premium printing effects for standout visibility”.

Thatchers Haze also now has a matt finish to match Thatchers Gold, and Thatchers Katy bottles now feature a “fresh, premium design” with a “contemporary and warm label”.

All three ciders will feature in Thatchers TV campaign, “Family”, running throughout October.

Martin Thatcher, fourth generation cider maker, said: “With our ciders having reached new audiences during lockdown, we’re looking for our range to increasingly appeal to today’s shoppers, whether they have been long-standing, loyal customers, or those discovering our brands for the first time.

“All three ciders, each with their own personality, sit together within our family range and reflect the total dedication to quality and great taste that everyone at Thatchers is passionate about, from the light and delicate Katy, cloudy and sweet Haze, and the smooth, refreshing Gold.”