Wed.Sep 04, 2019

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Learn From Telcos And Network Infrastructure Vendors About Innovations For Networked Solutions

Forrester eCommerce

The report “Connected Solutions Are A Catalyst For Tech-Driven Innovation” highlights how technology-driven innovation by telcos and network equipment vendors can help CIOs from outside the telecoms sector with their innovation initiatives.

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7 Simple Ways to Promote Customer Reviews for a Successful Retail Business

retailnext

Many factors affect a customer’s decision before buying items from a given company, whether online or in physical stores. But why are customer reviews so crucial to any business? Customer reviews are highly beneficial to your business or brand and have the potential of increasing your overall sales compared to paid ads. Statistics show that 90 percent of shoppers find and read reviews online before visiting a retail store or site for purchase.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

An Oklahoma court ordered Johnson & Johnson to pay $571 MM for involvement in “false, misleading, and dangerous marketing campaigns” that contributed to the state’s opioid crisis. Here’s both a risk and brand perspective on why business leaders should care. J & J Shares Recover – But Their Reputation May Not Our Security & Risk […].

Marketing 298
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Episode 87 – How to Create a Full Funnel With YouTube Ads with Brett Curry – SMMW 2019

eCommerce Evolution

A few months ago I delivered a talk at Social Media Marketing World 2019 on how to create a full funnel with YouTube ads. Feedback on the session was great so I wanted to share it here on the podcast. Why YouTube ads? Watch time for “which product to buy” videos on YouTube doubled this past year. Nearly 70% of shoppers say they are open to learning about products on YouTube directly from brands.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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September 2019 Bezos Bulletin: An Amazon Advertising Recap

ROI Revolution

The Impact of Amazon’s One-Day Delivery. In 2013, Amazon greatly underestimated the magnitude of the holiday shopping season and faced widespread angry customers who didn’t receive their packages by Christmas Day. Consequently, Amazon went from 65 to 400 delivery facilities to not only prevent a repeat disaster but also outplay the competition with one-day delivery capabilities.

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5 Multichannel Fulfillment Mistakes Ecommerce Brands Must Avoid

ecomdash

Joining new ecommerce channels brings both new customers and new problems. Read about these 5 common multichannel fulfillment mistakes and how to avoid them. The post 5 Multichannel Fulfillment Mistakes Ecommerce Brands Must Avoid appeared first on Ecomdash.

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Ecommerce Lately: August 2019

ecomdash

The ecommerce industry was sizzling with news for the month of August. We recap the most recent happenings here so you can be 'in the know'. The post Ecommerce Lately: August 2019 appeared first on Ecomdash.

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Targeting users displaying exit intent with overlays featuring personalized travel recommendations

Dynamic Yield

The post Targeting users displaying exit intent with overlays featuring personalized travel recommendations appeared first on Dynamic Yield.

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Klaviyo vs Conversio vs Jilt Comparison: An Ecommerce Marketing Battle

Ecommerce Platforms

Ecommerce marketing is becoming more and more automated every year. From welcome emails to sales funnels and ad networks, all ecommerce stores should be using some sort of automated marketing tool to ensure a consistent flow of sales and exposure. But which ecommerce marketing software is right for you? Today we'd like to compare Klaviyo vs Conversio vs Jilt to see which of these popular options will work best for your online store.

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Designing personalized filters based on user affinity to ease the navigation experience

Dynamic Yield

The post Designing personalized filters based on user affinity to ease the navigation experience appeared first on Dynamic Yield.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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4 ways to leverage IIoT for B2B commerce

GetElastic

Previously published on Manufacturing.net. From voice-activated devices like Amazon Alexa to smart refrigerators, the Internet of Things (IoT) is slated to span over 75 billion connected devices by 2025. IoT devices may be changing the way consumers interact with brands, but the growth of the IoT has implications far beyond the consumer use case. Industrial IoT (IIoT) devices are revamping B2B commerce by streamlining the ordering process for manufacturers, contractors and other business buyers.

B2B 151
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Triggering overlays for users displaying exit-intent with relevant recommendations

Dynamic Yield

The post Triggering overlays for users displaying exit-intent with relevant recommendations appeared first on Dynamic Yield.

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How to Visualize Your Online Store Data with Google Data Studio

FastSpring

We live in a world run by data. We use massive amounts of data to tell the story of the world around us. This is especially true for software companies. It is an essential ingredient in understanding the health of a business. However, many businesses struggle to make sense of the massive influx of numbers, percentages, and other data points. Many ask themselves—what is the story that the data is showing?

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Crafting a personalized product feed to filter and enhance discovery

Dynamic Yield

The post Crafting a personalized product feed to filter and enhance discovery appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Refinery29, TechStyle Fashion Group and General Assembly Included Among EIS Awards Finalists

Sailthru

Refinery29, TechStyle Fashion Group, General Assembly. They’re three drastically different companies that use email marketing in different ways. One thing they all have in common is using doing so exceptionally, as evidenced by all three brands being named finalists for a collective total of seven EIS Awards. Because email is such a crucial channel — every dollar spent sees an ROI of $38, according to the Data & Marketing Association — MediaPost launched the EIS Awards last year to recognize

Fashion 68
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Highlighting product feed filters based on user affinity

Dynamic Yield

The post Highlighting product feed filters based on user affinity appeared first on Dynamic Yield.

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Matthew Kenyon Q&A: Hale Groves’ Powerful Digital Strategy for Acquisition

Liveintent

Hale Groves is a food-gift mailer that largely relies on catalogs to reach new customers. Yet, it has achieved impressive results for the last couple holiday seasons by using a powerful digital strategy for acquisition: Running single-product ads in email newsletters across LiveIntent’s platform of 2,500 publishers and targeting users who are not already customers.

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