Thu.May 12, 2022

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What’s Next For Digital Consumer Behaviors?

Forrester eCommerce

Read why you should eschew “new normal” thinking when it comes to consumer behavior. We’re in a deeply unsettled, volatile moment—and change is here to stay.

Consumer 370
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. In case you’re still fuzzy on the details, the metaverse is a 3D, virtual-reality space where users can interact with one another and an infinite number of fictional or real-life computer-generate

Marketing 344
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How Transforming Your Marketing Operating Model Is Like Driving In New York City

Forrester eCommerce

Revamping a marketing organization inevitably requires leaders to contend with forces outside of their control. Here’s how to manage them.

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RICE22: 5 Things Everyone in Retail Should Know About the Metaverse

Retail TouchPoints

The first thing Cathy Hackl, Chief Metaverse Officer at Future Intelligence Group , wants people to know about the metaverse is that you haven’t missed the boat. Merriam-Webster doesn’t even have a definition for the term “metaverse” yet — Hackl checks every day. Bottom line, there’s still plenty of time to wrap your head around the concept and figure out a strategy that makes sense for your brand.

Games 325
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How To Buy AliExpress Wholesale Products To Get Lower Prices

My Wife Quit Her Job

AliExpress wholesale is a sourcing method where sellers can buy products from AliExpress suppliers in bulk at lower prices. The advantage of using AliExpress for wholesale purchases is that AliExpress gives you access to a wide variety of products. From electronics, toys, and apparel, you can find thousands of suppliers for each category. This step by step guide will show you how AliExpress wholesale works and share some helpful tips on building a successful online business.

Toys 156
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Sensormatic Solutions Offers Expanded Insights with Sensormatic IQ Platform

Retail TouchPoints

Sensormatic Solutions has launched an enhanced Sensormatic IQ platform and transformative services. The solution provider aims to meet the needs of modern, digitally connected retailers by offering solutions across shopper experience, inventory intelligence, loss prevention and operational effectiveness. Sensormatic IQ’s platform integrates the complete Sensormatic Solutions portfolio with third-party offerings designed to improve operations at every level.

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RICE22 Keynote: How to Turn Word of Mouth Into a Mighty Marketing Weapon

Retail TouchPoints

As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania. In his keynote at the Retail Innovation Conference and Expo in Chicago, titled Creating a Contagious Brand: How to Drive Word-of-Mouth and Influence in an Always-On World , he said “McKinsey reports that word of mouth generates more than twice the sales of advertising, and a dollar spent on word of mouth goes

Marketing 276
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Freshsales Review (May 2022): Everything You Need to Know

Ecommerce Platforms

Today’s Freshsales review is exploring one of the better-known customer relationship management (CRM) tools built specifically for sales teams. Offering extensive automation and intelligence, Freshsales helps companies to streamline their processes and close more deals. The functionality of Freshsales is specifically tailored to the needs of evolving sales teams in a digital environment.

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Crate and Barrel names SVP of the metaverse

RetailDive

Looking to unify growth across its brands, the home goods retailer also promoted two other executives to new roles.

Other 132
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How Brands Can Successfully Leverage Martech Solutions to Improve Their Customer Experience Journey

Digital Doughnut

Customer choice is at an all-time high. The more options on offer, the more likely it is that they will keep looking for the perfect product or service that matches their expectations exactly. Much of that searching for perfection takes place online. .

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Best Buy just launched a $200 home pick-up recycling program. Is it necessary?

RetailDive

For consumers looking to avoid e-waste, retailers are filling a gap left by manufacturers.

Consumer 132
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The Retail Merchandising Checklist — Trade Marketing Tactics for Brands

ChannelAdvisor

Online merchandising is a key e-commerce success factor. Limited screen real estate and short customer attention span mean e-commerce websites need to play their cards right or risk driving interested shoppers away. Great online merchandising means displaying the right products to the right people and presenting them in the best way possible. Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising.

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Dollar Tree taps former Dollar General execs for help with supply chain, merchandising

RetailDive

The hires are the latest with experience at the dollar store's faster-growing rival to join, along with new executive chair Richard Dreiling.

Supplies 106
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Digital Merchandising Best Practices

GetElastic

No argument that eCommerce sales skyrocketed in the last two years, as the world turned to mobile devices to buy everything from a week’s worth of groceries to a new couch for the family room. But even as the world opens up post-pandemically, eCommerce retail sales maintain the top spot on the leaderboard. Projections point to upwards of $7 trillion in sales by 2024.

X-cart 78
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Customer retention marketing: Strategies, Examples, Tips

Omniconvert

Discover why customer retention marketing is critical to your business's success and see what strategies you can apply to boost the retention rate. The post Customer retention marketing: Strategies, Examples, Tips appeared first on Omniconvert Ecommerce Growth Blog.

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Nailing eCommerce Success:  Q&A with WD-40

Profitero

The post-pandemic landscape has resulted in continued rapid growth for the DIY category. But with an unlimited product aisle on Amazon, Argos, DIY.com and other home improvement retailers, how do your products stand out on the digital shelf? And how can you make sure your brand is getting its fair share of growth? Read the Q&A from our recent webinar “ How DIY Brands Can Accelerate Digital Shelf Growth " with Philip Tweed, Development Director at WD-40.

Webinar 78
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The Retail Merchandising Checklist — Trade Marketing Tactics for Brands

ChannelAdvisor

Online merchandising is a key e-commerce success factor. Limited screen real estate and short customer attention span mean e-commerce websites need to play their cards right or risk driving interested shoppers away. Great online merchandising means displaying the right products to the right people and presenting them in the best way possible. Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising.

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Trove president promoted to CEO

RetailDive

Gayle Tait, who previously worked at Google and L’Oréal, is taking the company’s helm, while founder Andy Ruben moves to an executive chairman role.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Gamification Can Improve Your VIP Loyalty Program

Smile.io

You may have heard of the term “gamification” within ecommerce or business. If you haven’t heard of the term, chances are you have interacted or have participated in some sort of gamification, especially if you’ve shopped online recently. Gamification is a strategy that many ecommerce brands have implemented as part of their online growth strategy.

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Carhartt hires new SVP of DTC

RetailDive

The premium workwear brand recently opened its 35th U.S. retail location, signaling its interest in direct-to-consumer growth.

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Customer Acquisition Strategy – 3 Tips to Do It Right

Email Audience

Starting your own business is usually a long and complicated process. You need a vision of what you want to do. Also, people and resources to carry out that vision. But you definitely need to find enough customers to grow. What you’re looking for is an effective customer acquisition strategy. To bring in clients but also be easy enough to put in place without breaking the bank.

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J.C. Penney taps new marketing chief

RetailDive

John Aylward takes the job next month, in the midst of the struggling department store's latest attempt to reset.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Cultivating Culture in a Hybrid Working Environment

Digital Doughnut

Just two years ago, few people had heard of hybrid working – where employees spend part of their time in the workplace and part elsewhere (usually at home). Yet, despite its popularity, one question always comes up in conversations about hybrid working: What will become of organisational culture? .

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Retail tech funding drops 11%: report

RetailDive

Store management tech was the only sector to see an increase in funding in Q1, according to a CB Insights report.

Retail 87
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Instacart takes a step towards going public

RetailWire

Instacart has confidentially filed to go public. The delivery service has not disclosed the timing or size of its planned initial public offering.

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Why marketing performance dashboards rely on good data organization

Funnel.io

The best marketing performance dashboards can deliver stunning visualizations that clearly highlight critical insights while also telling a compelling story.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Beyond Meat takes a hit as it launches plant-based jerky

RetailWire

Beyond Meat said that higher manufacturing and shipping costs for its new plant-based jerky, launched with PepsiCo, contributed to its poor quarterly performance. “To launch a first-time product at such a large scale and prior to the establishment of our own dedicated and streamlined process, we had to do so in an expensive and inefficient manner,” CFO Philip Hardin said on an earnings call.

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Multi-million revenue driver

Dynamic Yield

British retail group scales personalisation across its collection of iconic brands. The post Multi-million revenue driver appeared first on Dynamic Yield.

Retail 36
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Ahold Delhaize U.S. posts same-store sales gain

RetailWire

Ahold Delhaize reported a 4.1 percent gain in same-store sales, including fuel, in the first quarter. The grocery chain operator said that online sales were up 4.6 percent during the quarter on top of a 188.3 percent jump the year before.

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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 trillion in sales by 2025. However, it’s still a young medium, meaning retailers are still learning how they can make the most of the opportunities it presents. Jane , a DTC home décor and fashion retailer, explained how its unique approach to live shopping and social commerce has resulted in massive returns at the 2022 Retail Innovation Conference

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib