From today (28 July), Prime members in around 300 postcodes across Greater London and the South East can do their weekly shop on Amazon Fresh, with free delivery in two-hour windows on orders over £40. The minimum order value has also been lowered from £40 to £15.
In addition, more than 40 postcodes including Bracknell, Guildford, Maidenhead, Runnymede, Surrey Heath, Windsor, Woking, Wokingham, will have access to a faster offer, with a possible same-day delivery before midnight if you order by 21:00.
Russell Jones, country manager of Amazon Fresh UK, told the BBC: “Grocery delivery is one of the fastest-growing businesses at Amazon and we think this will be one of the most-loved Prime benefits in the UK.
“We’ve been planning this for a long time. It’s a big step up in volume. In the early days of lockdown all our capacity was being used. We’re confident that we can launch this service now at this point in tim.”