Nisa aims to retain customers with deals

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Nisa is aiming to help its partners retain the extra footfall gained during the coronavirus pandemic with a raft of deals.

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The symbol group’s promotional deals include Better Than Half Price, the £5 frozen bundle deal, and the £5 Beer and Pizzas offer.

A selection of in-store point of sale material that highlights the best deals has been supplied to partners and retailers are being supported with merchandising guides to ensure they maximise the opportunities available.

Head of marketing at Nisa, Philippe Rondepierre, said: “Over recent months, smaller local shops have done an outstanding job of serving their local communities and many shoppers have felt safer shopping with them than visiting larger supermarkets.

“As we start to return to more normal ways of life it is important that Nisa’s independent retailers make it really clear to both existing and newer customers that they offer great value as well as convenience in a safe shopping environment.”