Talking Retail Grocery and product news for independent retailers
The new bars contain 10g of plant protein, are made of wholesome ingredients, are high in fibre, use no artificial colours or preservatives, are gluten-free, and are suitable for vegetarians.
The new bar comes in two flavours: Almond, Peanut and Double Dark Chocolate; and Cashew, Blueberry and Dark Chocolate. Each bar has an RRP of £1.59.
The bars will be available from a range of wholesalers from September. The launch will be supported with social media, sampling activity, and shopper activation.
The range is wrapped in recyclable paper that is certified by the Forest Stewardship Council (FSC) or the Programme for the Endorsement of Forest Certification.
Rosamunde Hobson, brand manager for Yes!, said: “We know that people are increasingly looking for options that are good both for them and for the environment. Yes! plant protein bars provide a source of plant protein to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle.”
Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York, added: “Peas not only have a high protein content, they are also one of the most sustainable sources of plant protein available. When developing these new Yes! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars really do taste amazing.”
The brand is advising convenience retailers to site the new bars within their healthy snacking fixture.
