Talking Retail Grocery and product news for independent retailers
The 4x440ml can pack is rolling out into convenience stores in the South West now, retailing at £5.99.
Barny Butterfield, chief cidermaker at Sandford Orchards, said: “With BBQ season upon us and outdoor gatherings now permitted, we felt that this was the ideal time to launch this new four can pack.
“Cans are light, less fragile than bottles and eminently more portable making it the perfect format for al fresco consumption.”
“As part of a recent £1.2m investment in our business we installed a brand new canning line to meet the growing demands for more canned drinks and have plans to produce canned versions of the rest of our range of session and fruit ciders over the coming months, so watch this space.”
