House of Novogratz — the first store from interior designers Robert and Cortney Novogratz — debuted in Los Angeles on April 10. Located in a bungalow-style house, the store boasts more than 2,000 square feet of retail experiences in six different rooms, as well as working design studios, collaborative brands, rotating pop-up activations and a food and wine offering.
This first location brings together the design team’s full offering of furniture, rugs, lighting, wallpaper, flooring, wall art and décor pieces, as well as a selection of artists’ work including Indian Giver, Diego Uchitel and more.
The store will function as a showroom to support The Novogratz digital business, bringing all the Novogratz looks to life while functioning as a platform for upcoming designer collaborations, influencer connectivity, digital media activations and new product launches. Livestreaming events, sales and guest appearances also are part of the offering, along with new product collections that can be shopped in-person or online. Additionally, The Novogratz Spring Outdoor Collection will be introduced in the space.
“House of Novogratz is a dream project for us” said Robert and Cortney in a statement. “A public space to host our friends, family and collaborators. A place where we can share new products, as well as feature designers, artists and performers of all kinds.”
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