Talking Retail Grocery and product news for independent retailers
The new launch is designed to appeal to consumers who are looking for a delicious and indulgent breakfast to start the day.
The new St Pierre All Butter Croissants, which are made in France to an authentic recipe, are sweet and flaky with a buttery taste. The croissants have an excellent shelf-life to benefit both consumers and retailers looking to reduce food waste.
Paul Baker, founder of St Pierre Groupe, said: “Our new All Butter Croissants are a great addition to our popular St Pierre Croissant range. With indulgent treats and morning goods currently driving bakery category growth, we are confident that this new launch will be a hit with consumers seeking out indulgent breakfast products.”
The St Pierre All Butter Croissants are available to grocery, wholesale and independent retailers from the end of July. A 4-pack has an RSP of £1.99.
