What is yield optimization?

Director, content marketing

Global digital ad spend is expected to reach $389.29 billion in 2021 — that’s a lot of loot! All this ad budget funneling into digital represents tremendous revenue opportunities for publishers. To get the biggest piece of the pie, publishers must focus on yield optimization tactics.

In this LiveIntentional video, Nick Dujnic, VP of Marketing, explains what yield optimization is, why it’s similar to owning a hotel on a beach in Maine, and how it all works in this. 

How do I optimize yield from my email newsletters?

Now, Nick shared a few tactics that publishers and brands can use to ensure they’re making the most of their email newsletters, like implementing block and allow lists and adjusting price floors, but that’s not all publishers can do. There are several other creative and newsletter formatting considerations to keep in mind like using above-the-fold real estate or single-column newsletters templates for instance.

Want to learn more? Read our blog posts on yield optimization tactics and creative formats like Native Ad Blueprints to supercharge your email monetization strategy.

Global digital ad spend is expected to reach $389.29 billion in 2021 — that’s a lot of loot! All this ad budget funneling into digital represents tremendous revenue opportunities for publishers. However, to get the biggest piece of the pie, publishers must focus on yield optimization tactics.

What is yield optimization or yield management?

Yield optimization or yield management is the process by which a company ensures it sells its inventory for the highest return all of the time. A company achieves this by balancing three basic elements: supply, demand, and price. For a deeper understanding of yield optimization, check out the LiveIntentional video above.

How do I optimize yield for email newsletters?

You can make the most of your inventory with tactics like implementing block and allow lists and adjusting price floors. However, there are several other creative and newsletter formatting considerations to keep in mind too. For instance, you can use above-the-fold real estate or single-column newsletters templates to improve CPMs.

Want to learn more? Read our blog post on yield optimization tactics to supercharge your email monetization efforts.