Nisa partners introduce barbecue offers in time for bank holiday

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Nisa partners are introducing deals on barbeque food and drinks in the run-up to the early May bank holiday.

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The offers, which are available in participating stores now, include barbeque lines such as Co-op Sticky Maple Pork Kebabs, Smokehouse BBQ Chicken Drumsticks and Co-op Irresistible Jumbo King Prawns – all at £4 a pack. These can be found alongside St Pierre Brioche Hot Dog Rolls and Burger Buns at £1.50 each.

A range of beers, wines and spirits offers is also available, including Kopparberg Variety Pack 10pk and Coors 10pk at £10 each, Carling pint cans 4pk at £5, Gordon’s Gin in Premium Pink and Sicilian Lemon variants at £15 each, and Don David Malbec at £8 a bottle.

In addition, a special one-week deal on Pepsi Max is also running over the long weekend, with 24 cans available for just £6 until 4 May.

The promotion will be supported with themed POS and will also feature on Nisa’s consumer-facing website and social media channels.

Chris Walker, offline marketing lead at Nisa, said: “With over a quarter of adults now wanting to spend more time with family and friends, as restrictions allow, the upcoming bank holiday weekend presents the perfect opportunity for planned or last-minute garden get-togethers. Nisa stores are well placed for those looking for great deals on all of the refreshments they’ll need to be the perfect host.

“As a part of any bank holiday licensed gondola end, it is important that our partners merchandise for all shopper requirements and tastes by highlighting a variety of drinks and pack sizes to suit all missions.”

Walker added: “May holds a particularly fantastic opportunity for increased footfall with two bank holidays falling four weeks apart, and we are confident that this event will support our retailers in driving sales and profitability as we enter this key Spring trading period.”