My Wife Quit Her Job
JUNE 18, 2018
If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make. Right now, Shopify and BigCommerce are the two main shopping carts that most people recommend and they are both fantastic platforms to base your business on.
RTP blog
JUNE 18, 2018
By Ray Overby, Key Resources Chances are, as a retailer, you rely on the mainframe to power your business. As many as 23 of the world’s top 25 retailers use the mainframe to make sure they can provide their customers with the personalized service today’s consumer craves. z13 is capable of processing 2.5 billion transactions per day, which is the equivalent of roughly 100 Cyber Mondays.
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Sailthru
JUNE 18, 2018
Most marketers know all about push notifications. They’re a bit more skeptical about in-app notifications. That’s a mistake. Why, exactly? Before we answer that question, let’s start with a primer for marketers who aren’t currently working a mobile messaging strategy. Push Notifications vs. In-App Messaging. There are two forms of messages that best help brands connect with their customers on their phones.
Steve Dennis
JUNE 18, 2018
The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed to take as earth-shaking, potentially vortex-shifting, news speculation was rife as to what the “b” stood for. Bacon? Breakfast? Burrito? Bohemianism?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Salsify
JUNE 18, 2018
The much anticipated 2018 Forrester PIM Wave has just published. While it's hot off the presses here are my key takeaways from the report as well as some highlights on Forrester’s evaluation of Salsify. In an additional post I discuss our point of view on PIM and how it fits in with modern commerce requirements.
Rishi Rawat
JUNE 18, 2018
Video: If you hate watching videos read this: The Zeitgeist affects the emotions phrases evoke. One such phase is “coupon code” 10 years ago (to me) it meant “ use if you have one” Today (to me) it means “ leave this site and Google site.com + coupon code “ But it doesn’t have to be. If the phrase coupon code has been highjacked use something else.
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Salsify
JUNE 18, 2018
I shared our key takeaways from the 2018 Forrester PIM Wave in an earlier post. The most important buying criteria for PIM buyers is time to value. In this post I discuss which specific factors drive faster time to value as well as what additional components beyond PIM, an effective digital commerce workflows requires.
TradeGecko
JUNE 18, 2018
We couldn’t leave well enough alone, could we? We’ve killed countless brands in the consumer retail space and forced countless more to change the very way they operate from sourcing, to merchandising, and supply chain management. We’ve voted with our wallets and taken to social media in order to influence and implore brands to change, to be accountable, to think differently and provide customer experiences that delight.
Canadian Special Events
JUNE 18, 2018
Reposted with permission from Jones PR. Written by By James Bost. Organizations can spend a considerable amount of Money to create a new brand. Since business environments change constantly, rebranding can help a firm adjust to a. new reality and create a new perceptual space. Many companies do not conduct any market research when considering a brand change; they simply change the name to something that is appealing.
Weebly
JUNE 18, 2018
Being a small business owner means wearing a lot of hats - and even being your own marketer sometimes. Under the Marketing tab, you’ll find a fresh look that’s easier than ever to manage all of your growing business' needs. You are now able to create automated emails based on goals, more easily upload CSV files and organize your contacts, create a customized email style, and attach a coupon to your lead capture form.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Canadian Special Events
JUNE 18, 2018
Reposted with permission from Jones PR. Written by By James Bost. Organizations can spend a considerable amount of Money to create a new brand. Since business environments change constantly, rebranding can help a firm adjust to a. new reality and create a new perceptual space. Many companies do not conduct any market research when considering a brand change; they simply change the name to something that is appealing.
Ecommerce Platforms
JUNE 18, 2018
“ We see ecommerce as something that hasn’t had a lot of innovation”. Stated Webflow’s chief technology officer, Bryant Chou. Now hold it right there! Why would he make such a claim? Hasn’t ecommerce been growing astronomically of late? I mean, last time we checked the global retail ecommerce sales were expected to hit $4.5 trillion by 2021. So what’s going on here?
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