Forrester eCommerce
AUGUST 15, 2018
Agencies are no longer the exclusive marketing and business partner for CMOs. CMOs bring agency work in house and aggressively manage agency fees. Global consultancies like Accenture and Deloitte target CMOs and new business and technology stakeholders with experience agency services. The agency business model is under attack. P&G reported saving $1 Billion in agency […].
Optimizely
AUGUST 15, 2018
What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.
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Forrester eCommerce
AUGUST 15, 2018
Jay Pattisall, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies such as MDC Partners, Publicis Groupe, and WPP. What’s going on? Why is the agency holding company business model struggling while consultancies like Accenture and Deloitte see their experience agency revenues soar? What has changed?
BigCommerce
AUGUST 15, 2018
No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. The specifics depend on how things have needed to evolve as the company grows (e.g., operational workflows, staffing, system requirements, etc.). Data becomes stored in a variety of formats or is held captive by individual employees and systems.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 15, 2018
“Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” The Red Queen, Through The Looking Glass. I was reminded of this quote from Lewis Carroll’s book when analyzing the results […].
RTP blog
AUGUST 15, 2018
Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only” brands. The new store will be 20,000 square feet and will be located within a new 260,000-square-foot distribution center designed to handle the company’s “excessive” return rate. But the new store comes with a few questions of its own, especially since many perceive the location as an outlet store for selling off excess merchandise.
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eCommerce CEO
AUGUST 15, 2018
Selling private label products is the most profitable ecommerce business model. Look around. The top ecommerce brands (that rake in 8-figures) aren’t dropshipping junk from China. With a little bit of thought and resources, you can develop and sell your own brand, giving you total control and maximum profits. The reason that I created this guide is that too many people think there is an insurmountable learning curve to building a private label business.
Sailthru
AUGUST 15, 2018
When we first met the folks at Investopedia, they faced a series of challenges that may sound all too familiar. The email team was wasting time managing and tweaking different templates, manually curating content for multiple email newsletters. Their website had an outdated structure and inconsistent tagging. Together, these two things made it hard to manage content.
TradeGecko
AUGUST 15, 2018
You’ve laid the foundation for a solid omnichannel commerce strategy. You’ve bridged the gap between your online and offline sales channels. You’ve trained your team on your new omnichannel approach. Now what?
Sailthru
AUGUST 15, 2018
When we first met the folks at Investopedia, they faced a series of challenges that may sound all too familiar. The email team was wasting time managing and tweaking different templates, manually curating content for multiple email newsletters. Their website had an outdated structure and inconsistent tagging. Together, these two things made it hard to manage content.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
TradeGecko
AUGUST 15, 2018
You’ve laid the foundation for a solid omnichannel commerce strategy. You’ve bridged the gap between your online and offline sales channels. You’ve trained your team on your new omnichannel approach. Now what?
Bronto
AUGUST 15, 2018
Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto Guest: Matt Sutor, Director of Marketing and Communications, Durham Bulls Baseball Club The Durham Bulls, an iconic baseball club, has. The post The Commerce Marketer Podcast: The Ecommerce of Sports With the Durham Bulls appeared first on Bronto Blog.
TradeGecko
AUGUST 15, 2018
Compared with traditional beauty companies, Glossier is different. You could argue that it’s really the first socially driven beauty brand, due to the way products are developed through crowdsourced feedback from consumers. It’s this kind of attention to detail and customer-centric approach that has ranked Glossier’s founder Emily Weiss amongst Forbes 30 under 30 and ultimately led to a $52m raise in VC funding.
Prisync
AUGUST 15, 2018
Artificial Intelligence vs. Human intelligence in eCommerce. The use cases for eCommerce artificial intelligence are increasing. But in what ways is artificial intelligence beneficial to the world of eCommerce? Well, in short AI gives eCommerce owners the ability to automate tasks as well as improve the way they complete tasks based on the desired outcomes.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TradeGecko
AUGUST 15, 2018
Pinpointing the right pricing strategy for your wholesale business is key to running a successful business but this can prove to be a tricky and often complex task.
Smile.io
AUGUST 15, 2018
When you’re up against ecommerce giants like Amazon, the key to differentiating your business is offering exceptional customer service. While it might seem difficult to provide world class customer service online, the combined power of Gorgias and Smile make it easier than ever!
TradeGecko
AUGUST 15, 2018
Pinpointing the right pricing strategy for your wholesale business is key to running a successful business but this can prove to be a tricky and often complex task.
CPC Strategy
AUGUST 15, 2018
Instagram has made big strides in terms of metrics over the last few years — especially since its takeover by Facebook. Still, its. > Read More. The post How to Measure Instagram Metrics | What’s Your ROI? appeared first on Retail Performance Marketing Blog - CPC Strategy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ChannelAdvisor
AUGUST 15, 2018
Ah, e-commerce. Just when you’re starting to get the hang of things — bam! — something reminds you that there’s still so much to master. A new marketplace requirement here, a listing error there … keeping up with it all while preparing for the holiday season ahead can be overwhelming. That’s why we created a marketplaces feed audit for sellers using the ChannelAdvisor platform — taking the most critical marketplaces optimization elements from our popular Professional Services offerings and packi
Dynamic Yield
AUGUST 15, 2018
A Net Promoter Score, often abbreviated as an NPS score, is used by businesses to measure the overall customer experience, acting as an indicator or predictor of long-term loyalty and business growth. This information is acquired via a single-question survey which aim to assess an individual’s willingness to recommend a company’s products or services to […].
iQmetrix
AUGUST 15, 2018
The concept of an online retail vs. in-store retail dichotomy is false. Today’s retailers have learned that all sales channels are important, and hybrid channels that blend all aspects of the sales experience are the future. The tricky part is delivering a hybrid experience that lives up to its full potential.
Dynamic Yield
AUGUST 15, 2018
A customer satisfaction score, often abbreviated as a CSAT score, is used to measure how well a company meets or exceeds the level of expectation felt by a customer upon interacting with their products or services. This information is acquired via short, customer service-oriented surveys which aim to assess an individual’s recent experience through either […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Heartland
AUGUST 15, 2018
It should be easy to determine if your marketing is effective.right? If you run a new radio campaign and sales lift, then it worked, didn't it? If you hosted an in-store party and your traffic was through the roof, it was worth it, yes? Not so fast team. If your goal is brand awareness, then sure—we'll give you that! But if you're looking for measurable profitability, then sales and number of transactions are not going to tell you the whole story.
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