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‘Give Yourself a Diet Coke Break’ is inviting people to take a moment to refresh.
The first phase of the campaign, which launches at the end of June, will run for five weeks and feature on TV, radio and social media. Out-of-home advertising and on-pack activity is set to follow later in the year.
Simon Harrison, vice-president of commercial development at Coca-Cola European Partners GB, said: “Since the country went into lockdown, we’ve seen people and communities selflessly go above and beyond to support others. As we begin to see what the new normal might look like and begin the road to recovery, the new Diet Coke campaign aims to remind consumers to take a step back and have a break for themselves.”
