Demand for organic food hits three-year high

The latest Nielsen data shows organic food & drink sales have grown 6.1% year-on-year – almost double the growth of non-organic food and drink products (3.2%) for the 52 weeks ending 30 May 2020. Nielsen data shows an 18.7% increase in organic sales in the 12 weeks ending 30 May, which includes 10 weeks of lockdown, compared to a 14.2% increase in non-organic food and drink.

In addition, a YouGov survey commissioned by the Food Farming and Countryside Commission & The Food Foundation, has revealed that 42% of people feel the crisis has made them value food more.

The increase in interest and sales in organic coincides with the lead-up to Soil Association Certification’s campaign, Organic September. This year the whole sector will come together to highlight that one small swap can make a world of difference.

Finn Cottle, trade consultant at Soil Association Certification, said: “As this crisis emerged, and food was placed firmly in the spotlight, it became apparent that consumer habits were shifting: from less frequent shopping trips, to supporting local and independent stores, online shopping to receiving weekly deliveries of organic fruit & veg. What seems clear is that at a time when quality and safety are of importance for consumers, organic ‘stands out,’ with its benefits of transparency and integrity.

“Despite the likelihood of tighter budgets, shoppers are choosing quality, good taste, and ethical options. Sustainability and protecting the environment remains high on their wish list – and with so many of us finding nature a vital source of respite in these difficult times – citizens seem to be making more planet-centric choices.”