Babybel unveils football packs ahead of summer of sport

Each Babybel features one of 20 flags of some of the countries competing during this year’s sporting events, available until 11 July across packs of six, 10, 12 and 15 in Original and Light variants.

In conjunction with the launch, Babybel is kicking off a competition giving consumers the opportunity to win one of five £1,000 donations for their local sports team.

Consumers can enter by sharing a skill – “celebratory dances and culinary creations to football trick shots” – on Instagram, Facebook or Twitter.

The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.