Talking Retail Grocery and product news for independent retailers
The vodka has been passed through a filter of gold silk thread to “produce a smooth, premium quality vodka”.
It is available now from Booker retailing at £16, with further rollouts from this month.
The new bottle features the “distinctive” embossed detail of the JJ Whitley range, complete with a gold finish which is “guaranteed to stand out on shelf”.
James Stocker, marketing director at brand owner Halewood Artisanal Spirits, said: “Our new limited edition JJ Whitely Gold Vodka is a fitting tribute to its gold-award winning success, providing retailers with a unique proposition which taps into multiple shopper occasions.
“From those looking to treat themselves or find something special to mark a celebration, or even as a great gift option, we are confident that it will present a strong sales opportunity for retailers this summer”.
The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.
