Premier Foods rolls out new additions to Halloween range

The limited edition Grand High Witch’s Chocolate & Vanilla Slices (£1.50; pack of eight) and Formula 86 Chocolate Tarts (£1.50; pack of six) are inspired by Roald Dahl’s story ‘The Witches’, and join existing Fiendish Fancies, Terrifying Toffee Whirls, and Spooktacular Angel Slices.

Shoppers will have the chance to win one of 100 prizes inspired by the story every week via an on-pack promotion across the entire Mr Kipling Halloween range.

Mr Kipling’s Bonfire Chocolate & Marshmallow slices (£1, pack of six) and the Cadbury Halloween Cakes range, including Pumpkin Patch Cakes (£2; pack of four) and Mini Bonfire Logs (£1; pack of five) will return for this year.

Mathew Bird, brand director for sweet treats at Premier Foods, said: “Despite the challenges we have all faced during the ongoing COVID-19 pandemic, consumers are still keen to engage with seasonal occasions over the coming months, as they look for opportunities to create positive experiences at home.

“Our returning favourites, alongside our new Roald Dahl inspired products from The Witches, have great appeal to a broad demographic of shoppers and are set to drive excitement and demand in the category again this year.”

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