Rum brand adds fruity flavour to portfolio

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Rum brand Dead Man’s Fingers is expanding its portfolio with the launch of a Mango Rum.

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The variant is available from Booker in a 700ml bottle, retailing at £22, with an ABV of 37.5%.

Mango Rum joins existing Lime, Raspberry, Passionfruit, Hazelnut, Pineapple, Coconut, Coffee, Hemp, and Spiced Rum flavours in the portfolio.

The brand said the flavour is a refreshing treat that can be served with lemonade or as part of a cocktail.

Sam Caulfield, brand manager for dark spirits at brand owner Halewood Wines & Spirits, said: “The response to the brand and our latest flavour innovations has been incredible, and we continue to see strong performance across the portfolio, with four of our variants currently sitting in the top 10 rum products in the grocery channel.

“This demonstrates a significant demand from consumers for our fast-growing product portfolio, so we’re confident that Mango will also be a big hit amongst both our loyal fans, and newcomers to the category who are on the lookout for tasty and refreshing drinks”.

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