Ella’s Kitchen and Danone Yogurt launch baby food pouch recycling scheme

Print

Baby food brand Ella’s Kitchen is partnering with Danone Yogurt and TerraCycle to launch the Kids Food Pouch Recycling Programme.

Ellas-Kitchen.jpg

The Kids Food Pouch Recycling Programme will launch in early November with approximately 500 public drop off points around the UK – run by community recycling champions. The programme will offer parents and carers a nationwide recycling solution for all baby food and yogurt pouches, as any brand of pouch will be accepted.

Ella’s Kitchen and Danone Yogurt are inviting other food brands to become co-sponsors to increase the number of public drop off points. By signing up, each brand would take responsibility for 100 drop-off points and over the next three years, the scheme aims to expand by adding a number of new core partners.

The Kids Food Pouch Recycling Programme will build on the brands’ current schemes, EllaCycle and The Danone Yogurt Pouch Recycling Programme, respectively.

Mark Cuddigan, chief executive of Ella’s Kitchen, said: “If we are going to have any chance of tackling the environmental challenges our planet faces, from plastic pollution to climate change, then we need to work together. Every food brand should have their own recycling scheme, but individualism is getting in the way of the bigger picture – we need to be fostering collaboration not competition to make the most impact.

“The Kids Food Pouch Recycling Programme is by no means the only solution. At Ella’s Kitchen, we are committed to making our packaging widely recyclable by 2024, and to tackle the problem we all need to push for long-term, kerbside recycling.”

Adam Grant, regional vice-president for Danone Essential Dairy & Plant-Based UK & Ireland, added: “We recognise our responsibility for reducing our impact on the planet. That’s why our Danone Yogurt pots are already 100% recyclable and contain 30% recycled PET. It’s also why we’re exploring alternative packaging solutions by offering our Danone Yogurt in a refillable glass jar through Loop’s zero waste shopping platform.

“I encourage other B Corps and food brands to join us in extending The Kids Food Pouch Recycling Programme, so recycling points can become available for more families around the country.”