Forrester Research released its 2018 PIM Wave a few months ago and the full report fit into a larger 4-year shift product information management is seeing. Watch this video to understand the history of the wave and key changes the industry has gone through from MDM to PIM to PCM to PXM.
Over time, the most effective PIM solutions have features that are useful to the business user managing product information in a digital marketplace. The digital shelf is not a set it and forget it game. When consumers see your product information on the product page that is just the beginning of the story. By combining data management and syndication tools with product information intelligence, business users can succeed in the ongoing optimization required to win in digital commerce.
Written by: Peter Crosby
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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