Lockdown ignites the nation’s interest in cooking

Figures released by the Stilton Cheese Makers Association (SCMA), which represents the UK’s Stilton producers, shows 67% of Brits are cooking meals from scratch more regularly since lockdown began in favour of eating ready meals and takeaways, with 61% trying new recipes and 60% looking at ways of livening up everyday meals.

This newfound enthusiasm for cooking rises to 76% among 18-24- and 25-34-year olds, and across the country it is those living in London and Northern Ireland leading the charge (77%).

The research also reveals that during the Covid-19 crisis, 65% of British consumers are much more likely to buy British produce to support farmers and 55% are more likely to buy British cheese instead of French or Italian cheeses.

Robin Skailes, chairman of the SCMA and director of Cropwell Bishop Creamery, said: “Despite the frustrations of lockdown as we combat Covid-19, the upside is that we are all cooking more food from scratch, trying new recipes and experimenting with new ingredients. We are encouraging consumers to start using Stilton as a versatile ingredient which can inspire and brighten up everyday dishes – from soups to souffles, sandwiches to burgers.”

The trade body is urging consumers to buy Stilton and other British cheeses during the coronavirus crisis as sales of Stilton have dropped by up to 30%, to support the industry and prevent producers going out of business.