Talking Retail Grocery and product news for independent retailers
The packaging now includes a product descriptor to make it instantly clear to shoppers at fixture, what type of product they are buying, and its primary uses.
Laura Marsden, shopper product manager for Marigold, said: “In a category where shopper decisions are made in a matter of seconds, it‘s important that packaging clearly communicates product USPs. With this in mind, we have taken this opportunity to further strengthen shopper comprehension of our products.
“Each of our products has been developed to offer strong USPs to offer a differentiated positioning to private label at fixture. It is the role of brands to complement, rather than duplicate, private label product benefits, so they offer clear USPs to entice trade up and provide clear quality tiering within categories.”
The new packaging is currently rolling out to stores.
