Tue.Feb 12, 2019

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Augmented Reality, Virtual Reality, And Mixed Reality Do Bring Value To Industry

Forrester eCommerce

Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality. Unsurprisingly, I saw plenty of examples of the type my original post complained about: visually stunning but almost entirely useless for anything other than showing off. Then there […].

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How to Build Backlinks in Less Than 1 Hour

Kissmetrics

I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving.

SEO 277
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Pragmatism Rules Finovate Europe 2019

Forrester eCommerce

Finovate Europe is back in full swing, so we wanted to share our impressions of day one. Here are Benjamin’s thoughts: And some further reflections by Aurélie and myself.

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10 Tips On Importing Alibaba Wholesale Products From China

My Wife Quit Her Job

If you are looking to import Alibaba wholesale products from Asia, then this post will teach you how to use Alibaba the right way so you don’t get ripped off. But before you begin searching for Chinese suppliers, you need to be prepared. As a result, I highly recommend that you first… Know What You Want To Sell – Alibaba is not a good place to randomly brainstorm potential niches.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to build a modern customer service agent workspace

Forrester eCommerce

Automation and AI increasingly handle routine tasks. Customer service agents already focus on escalations and exceptions. They need a powerful workspace to empower them to understand their customer, their journey, and their context. They also need to be armed with the right knowledge and data to help solve hard problems. They need to be focused on […].

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Taking Your Business Online: Find Your B2B Ecommerce Platform Match

BigCommerce

The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on…

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Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic

Optimizely

When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. After all, we were reviewing one of the pillars of American culture, shopDisney. The magic! The fireworks! The iconic stories and characters! Our expectations were high, but could shopDisney live up to the hype?

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US Tech Demand Will Be Strongest In Domestic And Services Industries, Weakest In Manufacturing And Multinationals

Forrester eCommerce

Forrester has just published our 2019 industry outlook for US tech budgets, with forecasts for how firms in different industries will increase and allocate their spending this year (see the Forrester report “2019 US Tech Budgets: Industry Outlook: CIOs Should Make Their 2019 Plans With A Solid Understanding Of What’s Going On In Their Industry.

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SEMrush Pricing Plans: Pro, Guru, Business, Enterprise – Which One is Best for You?

Ecommerce Platforms

If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across SEMrush. As you trawl through their website, it'll make you wonder which (if any) of the SEMrush pricing plans are for you? If this is a question you need answers to, you're in the right place. We're going to break everything down for you here in the article.

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How to Optimize Your Online Store for Search Engines in 2019

Bootstrapping Ecommerce

In this article, we give you the lowdown on everything you need to know about SEO to properly optimize your online store for search engines in 2019. The post How to Optimize Your Online Store for Search Engines in 2019 appeared first on Bootstrapping Ecommerce.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

GetElastic

Johnstone Supply , a Portland, OR-based HVACR resource and supplier for contractors of all sizes, prides itself on having the “largest selection of genuine OEM parts in the industry, with replacements for nearly every major brand”. Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation.

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Online retail sales emerge from December gloom

Retail Technology Review

Hitwise Digital Retail Insight report figures suggest that online retail visits in January grew by 1.8 per cent following the slow Christmas period. December online retail visits hit a 10 year low, declining by 0.6 per cent.

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How Frye, Foot Locker and Sephora Use Email to Drive Store Traffic

Sailthru

From search ads to social media and direct mail to display, there is a never-ending supply of channels for marketers to engage consumers. However, none is more tried and true, or more lucrative, than email. Email produces the highest ROI for retailers, by far — about 4300%, according to the Data & Marketing Association. Email marketing can increase revenue and reduce churn.

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Digital platform supported by IBM, Geovation and Ordnance Survey to help return shoppers to the high street

Retail Technology Review

Following a successful pilot in the north west of England, where 1.4 million pages of local high street offers and events were viewed, a national version OFFiGO has now gone live. The digital platform seeks to increase spend and footfall in the retail and hospitality sector by bringing the ‘high street’ online and enabling customers to find local deals.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Add Data Quality to your ABM Best Practices

Webbula

By: Steve Wagner, Senior Marketing Manager Account Based Marketing (ABM), from small surgical strikes to revolutionizing how you attack your entire outbound marketing plan, is pretty standard-fare in most organizations. The post Add Data Quality to your ABM Best Practices appeared first on Webbula.

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19% uplift in international currency provision amongst UK’s top 250 retailers

Retail Technology Review

Analysis of the UK’s top 250 retailers has found a 19% year-on-year increase in the number of brands offering the option to pay in international currency. The figure forms part of an annual performance index carried out by ecommerce and digital agency, Visualsoft.

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The Commerce Marketer Podcast: Super Bowl Commercial Recap Roundtable

Bronto

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guests: Erika Simms (Vice-President, Dealer Authority), Matt Sutor (Director of Marketing, Durham Bulls Baseball Club) More than 100 million people watch. The post The Commerce Marketer Podcast: Super Bowl Commercial Recap Roundtable appeared first on Bronto Blog.

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Influential eCommerce brands, retailers & carriers converge for The Delivery Conference 2019

Retail Technology Review

MetaPack, the eCommerce delivery technology provider, is again playing host to some of the world’s best brands, retailers and carriers at The Delivery Conference – TDC Global 2019 on February 26, 2019 at the Royal Lancaster Hotel in London.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Dropshipping Home Goods: Everything You Need to Know

ecomdash

Selling other people’s home goods without worrying about storage or shipping while receiving a cut of the profits? If that sounds too good to be true, it’s because it is — dropshipping is less of a get-rich-quick scheme, and more of a get-rich-after-a-long-time-and-with-lots-of-hard-work scheme. That’s not to say dropshipping is a bad idea — it just takes more effort and planning than most people think.

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How will Brexit affect eCommerce?

Retail Technology Review

Brexit brings a wave of uncertainty and change to the UK business landscape, and since the day the UK voted to leave the EU, it’s been a whirlwind.

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How to Optimize Your Online Store for Search Engines in 2019

Bootstrapping Ecommerce

In this article, we give you the lowdown on everything you need to know about SEO to properly optimize your online store for search engines in 2019. The post How to Optimize Your Online Store for Search Engines in 2019 appeared first on Bootstrapping Ecommerce.

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The Commerce Marketer Podcast: Email Marketing, Deliverability and Marketing to a Niche Audience

Bronto

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guests: Kyle Randall, Digital Marketing Manager, and Nate Martin, Vice President, for Fort Troff As a retailer, how do you solve. The post The Commerce Marketer Podcast: Email Marketing, Deliverability and Marketing to a Niche Audience appeared first on Bronto Blog.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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2019 Bigcommerce VS Shopify Comparison – Let’s Break Them Down

Creating a Website Today

I’m having a feeling you got to this page by possibly searching or hunting for terms like: Shopify VS Bigcommerce For 2019 Bigcommerce VS Shopify Bigcommerce Or Shopify Trust Me: You by far aren’t alone at all. In fact, just like you, there are probably thousands each day hunting for this. I mean, all you want to do is get your eCommerce website started today right?

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E-Commerce Voice Search: Best Practices to Optimize Your Site

Prisync

If you enjoy learning about new technology advances and how these can impact your e-commerce store, this post is for you. We’re going to take a deep dive look at the concept of voice search, particularly when it comes to e-commerce brands competing with Amazon. We’ll consider how you can (and should) optimize your website.

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How Car Shoppers Travel from Your Website to Showroom

PERQ

The post How Car Shoppers Travel from Your Website to Showroom appeared first on PERQ.

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Link Building Is Not Always the Best Way to Boost Rankings in eCommerce

Inflow Insights

Typically, when eCommerce marketing teams strategize about improving Google rankings and growing SEO traffic, a lot of the conversation inevitably focuses on link building. Link building is important, but, we’ve found from helping hundreds of eCommerce sites with their SEO, that for many sites with good domain authority and a solid foundation of existing backlinks, there are other tactics that can often move the needle better or faster than link building.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Why Does Retail Need Distributed Order Management (DOM)?

OrderDynamics

Why Does Retail Need Distributed Order Management (DOM)? Distributed Order Management (DOM) is simply cloud-based order management running in a multi-tenant environment. Traditional Order Management Systems (OMS) can be on-premise technologies. On the other hand, a DOM by definition is cloud technology. In this regard, a DOM is the evolution of OMS technology.

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Navigating an evolving eCommerce solution landscape

Profitero

The eCommerce solution landscape continues to evolve at a brisk pace. New solutions are coming on board on what seems like a daily basis. By popular demand, we’ve updated our Developing Your Digital Toolkit guide to capture almost 50 new eCommerce solution providers since we last published in October 2018 — bringing you a total of nearly 250 solutions in this update.