Wed.Nov 06, 2019

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What Happened To Under Armour, And How Can It Rebound In 2020?

RTP blog

Under Armour CEO and founder Kevin Plank shocked the retail world when he announced he would step down from the position to focus on Executive Chairman duties , and the revelation arguably came at quite an inconvenient time for the athleticwear company. During a recent earnings call, Under Armour CFO David Bergman confirmed that the company has been the subject of a federal investigation into its accounting practices for more than two years — news that put its otherwise pedestrian quarterly numb

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The Top AliExpress Alternatives for Dropshipping

Ecommerce Platforms

Dropshipping has quickly emerged as one of the simplest and most compelling ways to make money online. With a dropshipping business, you don't have to worry about things like finding a warehouse where you can store your products or purchasing more inventory than you can handle. Dropshipping allows you to work hand-in-hand with a supplier to ensure that your customers always get the products that they need, with minimal fuss.

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How to differentiate yourself from competitors?

Algopix

The world of online selling is more competitive than ever, as many e-commerce sellers have discovered lucrative and international methods of successfully selling products online. Perhaps the most powerful way to distinguish yourself as an online seller is to possess strategic knowledge about your product- from international shipping rates to fulfillment methods to market demand.

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RIP The RFP – This Is Not Your 1990s Vendor Selection Process

Forrester eCommerce

Yes, you read correctly. The RFP (Request For Proposal) is close to extinction. Let me explain why. Companies use the RFP process for selecting a new vendor or solution to show that they have: Established comprehensive requirements Considered and reduced risk An objective and transparent decision-making process Makes sense, right? Yes. If we were managing […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Sellerly Review: Free and Simple Amazon A/B Testing

Ecommerce Platforms

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 1.7 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

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Another CMP Gets Swallowed Up (Percolate, By Seismic), And What It Means To You

Forrester eCommerce

Sales enablement automation (SEA) vendor Seismic announced its acquisition of content marketing platform (CMP) Percolate yesterday at its annual customer event, Seismic Shift. The San Diego-based unicorn adds 50 engineers to the business, increases its presence in New York City, and expands its footprints in Denver and San Francisco. The acquisition improves Seismic’s position with […].

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Focus HCM Investments On Two Key Overlooked Areas For Higher Business Value

Forrester eCommerce

As Warren Buffett said, “Only when the tide goes out do you discover who’s been swimming naked.” Or, put another (potentially less embarrassing) way, you really don’t know the risks you’re taking until you’re tested by changing conditions. There’s a lot of hype in the human capital management (HCM) software market today, not to mention […].

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Wicked Quick: Taking an API-first approach with Carla Gonzales

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick 😉 Wicked Quick are weekly roundups or recaps on commerce-focused topics and issues.

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Healthcare Organizations Must Future-Proof Revenue Strategies By Embracing Value-Based Care

Forrester eCommerce

The time to transition from fee-for-service models to value-based care (VBC) models is here, as those that continue to delay will be left behind! Many health systems have taken a wait-and-see approach to VBC, but growth in these payment models continues, and in 2020, more reimbursements will be tied to VBC than traditional reimbursement models. […].

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Ecommerce Lately: October 2019

ecomdash

October came with a lot of Halloween treats for ecommerce businesses. Many of the major players in ecommerce added cool functionality for online shoppers, meaning an easier shopping experience for your customers. . The post Ecommerce Lately: October 2019 appeared first on Ecomdash.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Business Case For Modern Sales Enablement

Forrester eCommerce

In this video, I introduce my latest report, “Building The Business Case For A Modern Sales Enablement Toolset.” This research features a customizable financial analysis of the ROI of sales enablement technologies, co-created with Total Economic Impact™ consultant Dean Davison. For more on the topic, Forrester clients can view my research here.

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Episode 95 – 5 Ways to Create High-Converting Pre-Sale Content with Lindsay Marder

eCommerce Evolution

If you’re currently running ads to cold audiences – whether that’s on Facebook, YouTube, Google Display Network or anywhere else – you need to consider where you’re sending that cold traffic. Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content. What is pre-sale content?

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Get your online business an intelligent Magento Amazon extension

ChannelSale

ECommerce merchants cannot afford to disregard the importance of gigantic marketplaces like Amazon. Hence, even when online sellers have their own beautifully created Magento store online, they look for ways and means to be able to sell effectively on the world’s number one eCommerce platform. The demand for credible and high-performance Magento Amazon extension is an indicator of this.

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Return & Refund Tips for Retail Businesses [INFOGRAPHIC]

retailnext

Returns and refunds can be one of the key components that eat away at retailers’ profits. In 2017, total merchandise returns cost U.S. retailers a staggering $351 billion in lost sales. Yet, it remains a high priority to shoppers, as seen in a survey by OrderDynamics , which found that 47 percent of shoppers rated the importance of returns as ‘very important.’.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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News Cart for November 6th

eCommerceFuel

Hey there, ECF readers! BERT’s the word in e-commerce this week. Learn how the Google algorithm update will impact one in 10 of all online queries. Shopify rolls out new email marketing functionality on the heels of a nasty breakup with Mailchimp. Facebook and Google both extended the reach of their ads to search results and beyond—just in time for the holiday shopping season.

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Customer Lifecycle Optimization Is an Opportunity for Almost Every Brand — Here’s How to Get Started

Sailthru

Customer lifecycle optimization sounds fancy. It’s not. It centers on a concept every marketer is already familiar with: reaching the right customer with the right message at the right time. Our recently-released Retail Personalization Index , which ranks the personalization efforts of 250 well-known retail brands, found that across brands, lifecycle optimization remains a huge untapped opportunity.

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Overwhelmed at Managing Multiple Marketplaces? Here’s What Power Mower Sales Did

ChannelAdvisor

Have you ever felt overwhelmed by the sheer volume of responsibilities that come with managing multiple sales channels? Keep inventory updated across platforms. Develop the right mix of digital marketing. Find ways to keep fulfillment fast and affordable. And the list goes on. Well, Vicky Palomo feels your pain. In an interview with ChannelAdvisor , the web team supervisor at Power Mower Sales noted that “it’s very difficult to manage multiple marketplaces all at once.” .