Spar gets ready for summer with new wine launches

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Spar is rolling out four new wines for its own-label range ahead of the summer.

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The symbol group is launching its Crisp White and Fresh Rosé wines in 2.25-litre bag in box formats, available from 29 April and retailing at £14.99, the equivalent of three bottles of wine.

Adam Georgiou, brand manager from Spar UK, said: “The bag in box wine category has experienced double digit growth over the last year with this trend set to continue into summer 2021.

“Our two new bag in a box SKUs are a product extension of our already popular Crisp White and Fresh Rosé wines and in keeping with the familiar designs, customers can easily recognise them.”

Available from 20 May is Spar Picpoul de Pinet from Languedoc, a new addition to Spar’s existing Regional Selection range.

The wine is “fresh and delicate” and is packaged in a distinctive bottle shape and embossing.

Georgiou said: “Picpoul de Pinet has seen double digit growth over the last 12 months and appeals to younger and older shoppers. This wine is lively and vivacious with a clean finish.

“Our Spar Picpoul de Pinet will sail on to shelves at the promotional price of £6.99 from 20 May until 9 June 2021, when it will be then available for £7.99.”

The fourth addition to the Spar range is a Seashell Bay Sauvignon Blanc, launching as part of the company’s Exclusive range.

“Seashell Bay is a deliciously fresh and floral style of Sauvignon Blanc. It is fragrant, tasty and full of flavour and is a perfect accompaniment for summer dishes,” added Georgiou.

Seashell Bay is launching at £5.99 on 20 May until 9 June 2021 when the normal £6.99 price will be established.