Spar Scotland rolls out food-to-go brand

CJ’s is the over-arching food-to-go brand, which is available in stores alongside other food-to-go brands. The offer includes a hot breakfast and lunch offer along with support from local bakers for a range of rolls, cakes, sweet treats, and hot savouries.

The retailer has partnership agreements with Costa Coffee, F’real Milkshakes, Rollover Hotdogs, Kepak, Dunkin Donuts, Greencore, Tango, Skwishee, and CSM. Local bakery suppliers too like McGhees, Asher’s, JG Ross, Stuarts, Browning’s, Nevis, Kerr’s and Goodfellows have all helped to support the process in stores.

Stephen Brown, head of good-to-go at Spar Scotland, said: “This has been a team effort across all the company departments, and we have exciting plans in place to complete the install into all 108 company stores by September this year.”

Spar Scotland is now looking to roll out the concept to its independent retailers around Scotland and has developed its own compliance app to help support stores and area teams who are providing practical support and coaching.

Brown added: “It is important that we work with our independent retailers to deliver an end-to-end market-leading solution in the development of food-to-go including product, process, training and legalities.”

The retailer says more than 6 million fresh morning rolls have been sold to date in CJ’s along with coffee sales up 138%. This has been driven by its breakfast link deal which sees a breakfast roll sell for £1 with any coffee.

Brown said: “We have exciting plans to further grow our menu and continue to develop our food for now whilst also offering great food for later. There is a strong new product development pipeline in place to take advantage of seasonal and new trends.”