Wed.Jan 09, 2019

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Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

Forrester eCommerce

The US Society of Automotive Engineers (SAE) has defined a scale to describe the autonomous capabilities that self-driving cars have — i.e., their levels of automation. ([link] Level 5 is full automation, which allows self-driving cars to operate with no human assistance. Google and Uber, among others, are aiming to develop level 5 cars, but […].

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Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers.

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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.

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239: Paul Jarvis On Business, Happiness And Running A Company Of One

My Wife Quit Her Job

Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes. Now Paul is obviously a total stud. But the reason this interview is special to me is because his latest book “Company of One” has had a profound effect on me.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Find The Best Long Tail Keywords For Ads

CPC Strategy

Understanding which long tail keywords your target audience is using is critical for search engine marketing success in addition to improving your on-page ecommerce. > Read More. The post How To Find The Best Long Tail Keywords For Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 80
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Hello Again! 5 Ways to Bring Back Your Dormant Customers

ecomdash

Get this: It costs between five and 25 times more to acquire a new customer than it does to retain an existing one. And that’s not all: Existing customers spend 67% more than new ones. But what happens when your beloved customers suddenly fall off the face of earth? What can you do to bring back those lost customers and get them to start buying from you again?

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Una Mirada Anticipada a NRF 2019: Retail’s Big Show

OrderDynamics

Una Mirada Anticipada a NRF 2019: Retail’s Big Show. Al momento de escribir esto nos encontramos a una semana de NRF 2019: Retail’s Big Show. Para la industria del retail este es un gran evento. El show del año pasado logró convocar 37,000 participantes. Este año se esperan aún más. Con más de 700 expositores de más de 99 países alrededor del mundo, siempre hay algo interesante que ver y discutir.

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What is TikTok?

CPC Strategy

If you’ve heard that catchy “Baby Shark” tune, then you’ve got TikTok to thank (or blame?) for it. Though the tune’s been around. > Read More. The post What is TikTok? appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Personalization Maturity Assessment: 2019

Dynamic Yield

Second consecutive report benchmarking the state of personalization maturity. The post Personalization Maturity Assessment: 2019 appeared first on Dynamic Yield.

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WHITEPAPER: The Rise Of The B2C Marketer

Optimizely

Your role as a marketer is getting more complex by the day. From constantly changing marketing platforms to ever-increasing increasing competition for buyer’s attention, it’s harder than ever to succeed in marketing. The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How a Marketing Cloud Benefits the Home Furnishings Industry

PERQ

The post How a Marketing Cloud Benefits the Home Furnishings Industry appeared first on PERQ.

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Download Personalization Maturity Report 2019

Dynamic Yield

The post Download Personalization Maturity Report 2019 appeared first on Dynamic Yield.

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Gladson Acquires ItemMaster to Expand its Product Database and Retailer Reach

ItemMaster

The latest in a series of acquisitions further enhances Gladson’s omni-channel product content and quality audit capabilities. CHICAGO, Illinois — January 9, 2019 — Gladson, a Chicago-based portfolio company of The Jordan Company (“TJC”) and Wicks Capital Partners (“Wicks”), announced today that it has acquired ItemMaster, a product content management company, also based in Chicago.

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