Nisa continues Big Countdown campaign

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Nisa is continuing its Big Countdown campaign with a raft of new offers to “better support its partners and their customers during these uncertain times”.

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The campaign, which launched at the end of summer, covers a wide range of products on one-week-only offers that will keep landing in store until the first week of 2021.

Branded soft drinks, breakfast cereal, coffee, crisps, toilet roll, Prosecco, gin, and chocolates have all featured in the weekly offers.

Deals have included Douwe Egberts coffee half price at £1.94, 16-pack Andrex toilet roll for £5, Nestle Cheerios 300g for £1, and Baileys Irish Cream 70cl for £10.

Hannah Goodwin, seasonal manager at Nisa, said: “It continues to be an uncertain time for many shoppers. Covid is not going away anytime soon and with that, the economic situation remains unstable. And so, it’s more important than ever, as we approach Christmas, that Nisa partners can offer strong deals to their customers that present great value.”

The Big Countdown deals feature on the Nisa consumer leaflet, in national press adverts, on Nisa FM, and across all digital channels. The campaign is also supported with in-store point-of-sale.