Wolf Blass brings back TV advert for festive season

By Éilis Cronin in Alcohol 18th November 2020

Treasury Wine Estates (TWE) is bringing back its “Here’s to the Chase” advert for its Wolf Blass wine brand, following an initial run earlier in the year.

The advert will run from today until 27 December across video-on-demand channels, including ITV Hub, My5, and 4OD, supported by adverts across Facebook and Instagram, and with influencer marketing.

The advert features Wolf Blass’ Red Label range to “highlight the wider Wolf Blass portfolio and its core tiers – Red Label, Yellow Label, Silver Label and Gold Label”.

TWE is also kicking off a sampling campaign with food subscription company Degustabox, offering subscribers the chance to sample bottles of Wolf Blass Yellow Label Chardonnay and Cabernet Sauvignon in both its November and December boxes.

Ben Blake, head of marketing at Treasury Wine Estates, said: “The return of the Wolf Blass campaign and commercial to our screens this winter is testament to how successful the range is perceived by our target audiences.

“When the commercial went live earlier in the year, a brand study took place to evaluate how the film resonated with our core audiences. The study revealed a significant increase in purchase intent and awareness.

“The addition to the film and emphasis on the full range positions Wolf Blass as the perfect wine to be enjoyed over Christmas.

“Our sampling activity is also a great way to further engage with our key consumers and encourage people to explore the quality of Wolf Blass wines.”