Capri-Sun becomes free from artificial ingredients

Capri-Sun No Added Sugar will now include Stevia, a plant-based sweetener in combination with natural fruit sugars. The company says the new recipe maintains the same taste, with no artificial flavours, colours, sweeteners or preservatives, and is soft drinks tax exempt.

This means the Capri-Sun range – including Capri-Sun and Capri-Sun No Added Sugar – will be made using 100% of ingredients from natural sources.

The move will be supported by a £6m marketing campaign later this year, spanning television and social media, as well as in-store materials to help shoppers navigate the children’s drinks fixture.

Simon Harrison, vice-president of commercial development at Coca-Cola European Partners GB, said: “Our research has shown that shoppers are confused at point of purchase and are concerned about the sugar content and artificial ingredients in kids drinks. Capri-Sun’s move to nothing artificial will help simplify the shopping experience whilst still delivering the same great fruity taste that families love and that has become synonymous with Capri-Sun, the number one kids’ drinks brand in GB.”

The Capri-Sun No Added Sugar Nothing Artificial range includes Orange and Apple & Blackcurrant.