Babybel kicks off Red Nose Day campaign to support Comic Relief

By Éilis Cronin in Chilled 17th February 2021

Babybel is supporting Comic Relief’s Red Nose Day, “marking the continuation of their established 20-year relationship”.

Babybel-Comic-Relief-Promotional-Packaging-1024x545.jpg

The partnership will see Babybel donating 5p to Comic Relief’s Red Nose Day campaign from the sale of every limited edition promotional pack.

The limited edition packs will be available from 22 February and feature collectable Babybel wrappers and shoppers are encouraged to post pictures of themselves pulling a funny face with their Babybel cheeses on Instagram, Facebook or Twitter, using the hashtag #FunnyFaces.

For each post shared with the hashtag, Babybel will donate a further £1 to Comic Relief, up to a maximum of £10,000.

The Red Nose Day fundraising activity will be supported by TV, video-on-demand, social media, and influencer content.

Chance to win £250 Amazon vouchers and join our exclusive retailer club by answering a short survey on what you think of Independent Retail News magazine https://www.surveymonkey.co.uk/r/BFDQ3QB