Talking Retail Grocery and product news for independent retailers
Babybel + B Vitamins and Babybel + Live Cultures are available now in packs of 2x20g, retailing at £1.
The brand said the launches cater to consumer demand for healthier grab and go snack options in two-pack portions, each “delivering the much-loved taste and convenience of Babybel Original but blended with either vitamins or one billion live cultures”.
It said Google searches for “healthy snacks” are up by 110% and more than 250 million to-go snacks are being chosen for health reasons.
According to the latest Mintel Food and Drink Report, functional food formulations are set to be one of the biggest trends in 2021.
Emily Galazka, senior brand manager at Babybel, said: “Babybel is a beacon brand with 26% household penetration and 650 Mini Babybel unzipped, eaten and enjoyed every minute in the UK.
“The launch of Babybel Plus will build on the established reputation of Babybel as a natural portion-controlled snack, by providing additional functional health benefits that cater to consumers’ elevated interest in healthy and immune-system-contributing snacks.”
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