Lincolnshire Costcutter expands to meet local consumer demand

Ranjini doubled the size of her existing Stamford store by purchasing the unit next door to create a 2,000sq ft store and invested more than £180,000 in the refit. The redevelopment included the installation of 11 ZEAS condensing refrigeration units, more than 68 metres of shelving, new flooring, ceilings, and an LED lighting system to totally transform the new look store.

The store features the fascia format and interior finish, developed through Costcutter Supermarket Group’s unique Shopper First: Drive Five to Thrive business growth programme.

The transformation of the store has been designed to meet a greater variety of shopper needs identified through Costcutter’s Shopper First: Drive Five to Thrive business growth programme and help Ranjini grow her business. Using shopper data, which pinpointed Habitual Browsers, Busy Impulsers and Younger Tonighters representing a fair share of all shopper personas, key categories within the store now include an extensive chilled range featuring fresh meats and meal solutions, to fresh fruit and vegetables.

A hot food offering has also been included and shoppers can choose from a wide selection of store cupboard essentials and frozen goods, alongside a greater choice of beers, wines and spirits, and more than 1,000 Co-op own-brand products.

In addition, Ranjini has installed a Costa Coffee machine, a F’real milkshake machine, and a One-Shot self-service ice cream machine.

Ranjini said: “By working closely with the Costcutter team, who guided and supported us through every stage of the process from the extension to range selection, we are now able to provide local shoppers with everything they need for a ‘full shop’ right here in their local store.

“We’ve already had some very positive and encouraging feedback from shoppers who are delighted with the range and offering we’ve created.”