McGuigan Wines renews £2m TV sponsorship deal

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McGuigan Wines, has renewed its TV sponsorship with Timeless Entertainment on UKTVs Drama for a second year.

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The renewed 12-month sponsorship deal, worth more than £2m, will continue to cover the Timeless Entertainment programming on UKTV’s Drama channel.

It will also be supported with a multi-channel campaign from TV and social, through to the point of purchase in store.

Julian Dyer, chief operating officer for UK & Europe, said: “The renewal of the sponsorship is incredibly exciting for McGuigan. Last year’s sponsorship was a great success, with shifts in key brand metric such as brand awareness and consideration. We have taken learnings from last year’s creative and have developed an amazing disruptive new creative positioned around ‘No Drama’s, when you bring a Mcguigan’, we can’t wait to see it live.”

The sponsorship will go live from 31 July and is expected to reach a total of more than 20 million people across the country UK & Ireland.