Kestrel unveils new brand campaign

The Flying Kestrel is the culmination of months of restoration and engineering work since the abandoned Riley Kestrel 9, with its trademark fastback styling, was discovered rotting in a barn in Holland.

The story of its transformation is to feature on a new Amazon Prime TV show scheduled to launch in September.

The car will take pride of place in Kestrel’s extensive new marketing programme becoming a roving brand ambassador with its own range of clothing and merchandising, a dedicated website and social media channels, brand advertising and PR campaigns and a busy schedule of guest appearances at live shows and events across the UK and internationally.

Nigel McNally, founder and chief executive of Brookfield Drinks who discovered the car, said: “We completely re-engineered and relaunched the Kestrel brand in 2006 when people said we couldn’t do it. We consider Kestrel to be ‘a real brave heart of beers’ and as a business that is an essential part of our spirit and DNA. We not only committed to restoring this old classic, but to giving it a powerful and compelling new lease of life. We like to do things other beers won’t. It excites us as a team and we aim to use The Flying Kestrel as a core focus of our marketing next year. In all its glory, it will engage people wherever it goes.”