Talking Retail Grocery and product news for independent retailers
Doubleshot Intenso Black and Doubleshot Intenso Dark with a splash of milk both retail at £1.99 and are available in 200ml packs.
The brand said the drinks are made with 100% Fairtrade Colombian Arabica coffee, Starbucks Signature Espresso Roast, and green coffee extract. 
It said the Doubleshot Intenso duo takes coffee to the next level and is perfect for those who want a powerful hit of coffee whenever and wherever they are.
Michael Lomas, commercial marketing manager for brand owner Arla Foods, said: “An important part of the soft drinks category, it is vital that Ready To Drink Coffee continues to innovate.
“This will allow us to keep pace with current trends and the increasingly busy consumer lifestyle.
“With a blend of three quality coffee ingredients, new Starbucks Doubleshot Intenso offers consumers a convenient way to enjoy a caffeine hit without worrying about what they are consuming in terms of ingredients and sugar content.”
Starbucks said ready-to-drink coffee is souring in popularity, but research has shown that two-thirds of ready-to-drink coffee drinkers leave the category because their need is not met when they need an effective energy boost.
The launch of Starbucks Doubleshot Intenso means “retailers can offer the strong coffee boost that consumers are looking for while delivering the much loved taste of Starbucks chilled coffee”.
