Persil rolls out recycled bottles and new liquid formulation

The bottles are now made with 50% recycled plastic and are 100% recyclable, and the brand has removed the dosing ball previously provided with every bottle.

The new formulation is made with plant-based stain removers and biodegradable ingredients from renewable or recycled sources.

The brand said the formula has been concentrated by 23% meaning the bottles are now smaller, which allows for 19% fewer trucks on the road each year.

The changes come as part of brand owner Unilever’s “Clean Future” commitment, designed to “fundamentally change the way that some of the world’s best known cleaning and laundry products are created, manufactured and packaged”.

Charlie Beevor, vice president of home care at Unilever, said: “’Clean Future’ is our vision to transform the sustainability of our global cleaning and laundry brands. Our new Persil Liquid is just the start of providing products that are both effective and kind to the planet.”

“We’ve seen unprecedented demand for our home care products in recent months, and we need to maintain momentum on how we continue to adapt and evolve our products to ensure we are continuing to lead the way in terms of sustainability.  As an industry, we must break our dependence on fossil fuels and we’re proud to be leading the charge.”

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