Redefine “Digital Transformation” In The Era Of Technology-Driven Innovation
Forrester eCommerce
FEBRUARY 11, 2019
What does the term “Digital Transformation” mean to you? Is it about digital customer experiences? Digital operations? Transforming business models? Leveraging software ecosystems? Is it a floor wax? A dessert topping? “Digital Transformation” as a term loses meaning when it involves everything under the sun. Over the past few years, we’ve seen companies label anything and everything as “Digital Transformation”.
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