Wed.Jun 20, 2018

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Tesla Sabotage: A Perfect Storm For Insider Threat

Forrester eCommerce

Last Sunday, Tesla CEO Elon Musk sent an all-employee email to Tesla employees revealing that the company was the victim of insider sabotage. Musk indicated that the saboteur made changes to Tesla’s manufacturing operating system using fake user names and exported a large volume of sensitive internal data to third parties. In his email, Musk […].

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The 1-2 Punch to get more new Customers and more Repeat Purchases.

Kissmetrics

Your customers are your greatest asset. The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known, but easier said than done: Getting new customers. Turning each new customer into a high LTV fanatic. Acquiring new customers is top-of-mind and top-of-spend for most ecommerce companies we speak to every day.

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Can A Microsoft-Amazon Go Rivalry Jumpstart Cashier-Less Technology Adoption?

RTP blog

Amazon Go has been hyped for more than a year as the potential vanguard of cashier-less retailing, but it appears another tech giant is testing out the technology. Microsoft is working on cashier-less technology of its own. in the hopes of becoming the next big player in the space. As part of the experiment, Microsoft researchers are exploring the addition of cameras to shopping carts to track items, and ways for smartphones to become a larger part of the customer journey.

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214: The Right Way To Run Facebook Ads For Physical Products With Andrew Foxwell

My Wife Quit Her Job

Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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10 Steps to Create a Top-Selling eBay Listing

SellBrite

When eBay first launched, your success as a seller depended on what items you were selling. Buyers came to eBay to find unique products—collectibles, antiques, used goods—so sales depended on how your item selection fit with demand on eBay. The marketplace still has unique products, but its product categories have become more saturated. With more merchants selling the same items, sellers have to carefully create their listings to stand out and attract buyers.

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Personalization: Customizing The Shopping Experience

Fastr

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including […]. The post Personalization: Customizing The Shopping Experience appeared first on Zmags.

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[Infographic] Amazon Prime Day Advertisers Quick Reference Guide

ROI Revolution

I’ve got three words for you: Are. You. Ready? We’re in full countdown mode for Amazon Prime Day 2018. And while a definitive date hasn’t been set as of writing this, it’s almost a guarantee that it will be on July 10. Past Amazon Prime Day’s have always occurred on the second Tuesday in July , and I doubt Amazon buck’s the trend this year.

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How a Smart Data Feed Grow Sales

Salsify

How would you describe your brand’s process of pushing product pages live: Poor, Fair, or Excellent? If you didn’t answer “Excellent,” it’s time to review your product data feed. Increased sales are out there for the taking.

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3 Ways Personalization Can Save Brands From the Retail Graveyard

Sailthru

Big retail is still in big trouble. CB Insights’ recent retail report found 21 high-profile retail bankruptcies in 2017 including such well-known brands as Radio Shack, Gymboree, and Toys ‘R’ Us, with the pace of closings accelerating significantly. Meanwhile, a select group of online natives are growing, mostly at the expense of legacy brands. Chief among them, of course, is Amazon.

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Channel Advice Episode 7: Fulfillment and Evolving Consumer Expectations

ChannelAdvisor

Welcome back to Channel Advice, our video series designed to answer some of your most pressing e-commerce questions in bite-sized clips. Today’s episode was filmed live in San Diego at Catalyst 2018 , where we sat down with Lila Snyder, Executive Vice President, President, Commerce Services, at Pitney Bowes. Lila is an expert in complex topic of fulfillment, so we talk to her about how consumer expectations have changed around fulfillment, what matters most to modern consumers, how to optimize t

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Customers Are Not Shopping with Transactional Brands - Is Your Business at Risk?

Smile.io

A transactional relationship with a customer is only focused on one thing: a sale. This mentality reduces customer relationships to nothing more than a one way extraction of value.

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Top 5 AdTech Resources You Need to Know

Powerinbox

Currently, companies rely on internet marketing and brand positioning, therefore, making it necessary for marketers to constantly adapt and improve their knowledge. This helps them stay ahead of the latest trend, keep up-to-date on AdTech, and stay aligned with advertising trend demands through a vast amount of trustworthy resources. Whether you like reading blogs or listening to podcasts, you should check out these five AdTech sources we’ve chosen for you to help you stay in the know.

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Cashwrap Conversations: The Future is For Now

Heartland

Starting an online retail business in 2018 sounds about as daunting as starting a physical retail business in 2008 did. Sure, less costs are associated, and consumer spending has bounced back, but the ecommerce market is oversaturated, shipping costs continue to skyrocket, and the “pay to play” decree of digital advertising —now starting to shake up social media as well — is making it increasingly difficult for new online brands to get in front of an audience.

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Top 5 AdTech Resources You Need to Know

Powerinbox

Currently, companies rely on internet marketing and brand positioning, therefore, making it necessary for marketers to constantly adapt and improve their knowledge. This helps them stay ahead of the latest trend, keep up-to-date on AdTech, and stay aligned with advertising trend demands through a vast amount of trustworthy resources. Whether you like reading blogs or listening to podcasts, you should check out these five AdTech sources we’ve chosen for you to help you stay in the know.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Visual Merchandising Techniques That Drive In-Store Traffic

iQmetrix

Contrary to the buzz about e-commerce replacing brick-and-mortar, getting consumers in the doors of physical retail locations remains crucial to brands' success.

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Taking Stock: Managing Inventory For Your Small Business

Weebly

Surplus inventory can drain money from your retail business. On the contrary, an insufficient stockpile can mean frustrated customers and lost sales, among other costs. Look no further than some of the biggest U.S. retailers for examples of inventory foul-ups damaging bottom lines, reputations or both. In May, Gap Inc. shares dipped when the retailer disclosed inventory problems that led to a $28 million charge, promotions and pressed margins in the first quarter.

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Are Chatbots The Future of Retail?

iQmetrix

How many times have you heard the phrase "this is the next big thing in retail"?

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The Ultimate Guide to Cloudflare CDN ? Complete Review

Ecommerce Platforms

Is it as good as it claims? This Cloudflare CDN review covers it’s most critical features, pricing strategy, usability, customer support, and overall functionality. We’ve all watched numerous action films. So here’s something I assume you’ve been asked before…. Ever wondered where you’d hide a dead body to avoid getting caught? No. I’m not talking about destroying it.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.