PepsiCo launches juicy retailer competition

Print

PepsiCo has launched a retailer competition to win cash prizes, in a move designed to “maximise the chilled fruit juice and smoothies opportunity”.

PepsiCo-juice-competition-1024x545.jpg

The company’s first ever on-trade exclusive competition is running until 15 September, offering one retailer the chance to win a £5,000 cash prize and another 10 to win £500 runner-up prizes.

To be in with a chance of winning, retailers will need to buy any two cases from PepsiCo’s Naked smoothie and Tropicana juice portfolios, scan the QR code or visit tropicana.co.uk/retailsummer, and upload an image of their receipt.

Guy Harvey, impulse category management controller at PepsiCo, said: “The past year has seen significant changes to the ways shoppers buy and consume chilled fruit juice and smoothies, with impulse occasions declining as a result of lockdowns and consumer trends continuing to evolve.

“It has never been more important for retailers to pay close attention to their ranges and be adaptable, particularly as people spent more time and money in convenience; research has shown 54% of shoppers used a convenience store every week, with basket spend up 11%.

“Despite these changes, chilled fruit juice and smoothies remains an incredibly important category for retailers to consider during the summer months, with sales peaking in the summertime even last year.

“Our Tropicana and Naked brands drove the recovery of single serve chilled juice in 2020 in impulse, with both brands growing faster than the category and achieving share gains.

“This campaign provides a great opportunity for retailers to win some fantastic cash prizes after what has been an incredibly challenging year for so many.”