Morrisons’ telesales service passes milestone

By Liz Wells in Industry News 4th June 2020

Morrisons’ new telesales shopping service, aimed specifically at ensuring vulnerable and elderly people can get the groceries they need, has received more than 100,000 orders since its launch in April.

The supermarket launched the service after receiving many calls from customers who were self-isolating, elderly or vulnerable and were not able to visit a shop.

Customers are able to place orders directly over the phone and the delivery is made the following day, free of charge, by a worker from their local store.

When placing an order over the phone, customers can choose from a menu of essential groceries with options including milk, butter, eggs, potatoes, pasta, bananas, cornflakes, and flour. They can also request additional items that are essential to their household.

David Potts, Morrisons chief executive, said: “The ‘Doorstep Delivery’ service has been a lifeline to many of our customers who can talk to an actual person and order their essential groceries. We are playing our full part in feeding the nation and ensuring those that are most in need can receive a delivery from Morrisons.”