Talking Retail Grocery and product news for independent retailers
The Lancashire cheesemaker said the product has been designed with convenience stores in mind, for whom space is a premium, but who still wish to tap into the trend for farmhouse cheese.
The 155g combination of the brand’s blue, hard and soft cheeses retails at £4.00.
Matthew Hall, fourth-generation owner of Butlers Farmhouse Cheeses, said: “The Perfect British Cheeseboard product has been designed with ease in mind – with crowd-pleasing farmhouse cheeses that arrive as the ideal package for sharing as an instant cheeseboard experience.
“We also wanted to make it as simple for retailers to tap into the craft cheese movement fuss-free. The Perfect British Cheeseboard achieves this, with great margins for retailers, making it an extremely attractive proposition.”
